As seen on you

Real girls loving their natural, glowing tan from our 2 Hr Express Mousse .

    Why it's loved

    • Natural olive colour
      The highest quality ingredients are used to ensure you achieve the most natural-looking tan.
    • Professional strength
      Contains high concentrations of active ingredients, giving you a darker tan in one layer.
    • Tinted colour guide
      Contains a tinted colour guide, making application foolproof.
    • Rinse & go
      Shower off your tinted colour guide after just 2 hours and your tan will continue to darken and develop for up to 24 hours.
    • Quick dry
      Dries in as little as 60 seconds.
    • Proudly Australian made.
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    Professional strength

    Professional strength formula

    formula

    Our products contain high concentrations of dual active ingredients, giving you a darker tan in one layer.

    Our products contain high concentrations of
    dual active ingredients, giving you a darker tan
    in one layer.

    Naturally derived

    Naturally derived DHA

    DHA

    The highest quality ingredients are used to ensure
    you achieve long-lasting results and the most
    natural looking tan.

    The highest quality ingredients are used to ensure you achieve long-lasting results and the most natural looking tan.

    • ★★★★★

      "Being one of the [fairest] girls in the world, I was obsessed with how to get the best self-tan." Charlotte Tilbury likes Loving Tan for its believable color."

      -Charlotte Tilbury in The New York Times

    • ★★★★★

      I love this product. It

      "For true tannoisseurs, this paraben free self tan is supercharged with salon strength erythrulose for a deep olive tone that lasts as long as a spray."

      -Grazia

    • ★★★★★

      "Most tanners are unfortunately created with fair-skinned people in mind, but brands like Loving Tan are making the market more inclusive."

      -Elle

    • ★★★★★

      "This mousse is so good, it completely fooled 6 other beauty editors."


      -Who

      Can you get a salon quality tan at home?

      Loving Tan was founded in 2010 in Brisbane, Australia by busy 28 year old lawyer, Joanna.

      When the demands of her job meant she kept missing her routine Thursday spray tan appointments she went in search of a self tan she could do at home to fit in with her schedule. Nothing on offer delivered on same salon quality tan she was looking for so she decided to make her own.

      She knew if she could create a self-tan that not only delivered a deep, natural olive colour but was also incredibly easy to apply, replicating the results of a professional spray tan in just one layer, it would help busy self tan lovers everywhere.

      And so, the original high performance, salon inspired tan was born - Loving Tan.

      Made by tan lovers, for tan lovers

      Made with premium, organic and naturally-derived ingredients, Loving Tan allows you to easily achieve a natural looking tan anywhere, anytime.

      Made with premium, organic and naturally-derived ingredients, Loving Tan allows you
      to easily achieve a natural looking tan anywhere, anytime.

      • ★★★★★

        Insanely good

        Can’t fault it. Doesnt streak, turns out so natural and even. Doesnt stink. And lasts for a solid week whilst fading evenly. Best tan by far.

        April H.

      • ★★★★★

        Solid Self Tanner

        Easy to apply, even for beginners, because of the color guide. The longer you leave it on, the darker it’ll get. Good natural color with natural undertones.

        Kayleigh

      • ★★★★★

        Best tan

        I feel like I’ve used every tanner under the sun, and this is by far the best I’ve come across, it’s not streaky at all and really does develop in two hours.

        Callie B.

      • ★★★★★

        I love this product. It

        I love this product. It doesn't turn you orange like a lot of tanning products do. It turns me just the right amount of brown I was looking for.

        Savannah

      • ★★★★★

        LOVE

        I love this tan product, by far the best I’ve ever used. Doesn’t leave marks on clothes or bed, doesn’t smell bad, no lines, comes out flawless.

        Stacy

      • ★★★★★

        Best tanner ever

        Best tanner ever. No others compare to the colour you get. I always get so many compliments when I use this tan and people ask which one it is!

        Kiara M.

      • ★★★★★

        The absolute best!

        The 2HR Express Mousse Dark is the very best you can get! It’s easy to apply, the results are amazing and you will feel fabulous! Especially during these cold, dark winter days!

        Sherry C.

      • ★★★★★

        2 hr express in shade dark

        I LOVE it goes on so smoothly, it doesn’t transfer; which is perfect as I have white sheets,I look so dark and natural I am converted to loving tan forever now

        Sophie P.